About

We are proudly small-scale

Remembering your name, knowing the details of your site, and proactively considering what external changes may impact your services–these are just a few examples of the attention to detail we bring to the table.

We do not offer a ton of services of take on many new clients, but this enables us to know the details of all the ones we have.

Started in 2005

YouTube, Google Maps, Reddit: all started the same year as us, a time when the internet was just starting to gain widespread consumer adoption.

Our first client simply wanted a custom email domain and found the existing options back then lacking. It is hard to remember how difficult basic things such as registering a domain name were back then, but the ethos of that first project remains today: simplify the technology to enable new possibilities.

Private & still founder led

We are a small, US-based private company that is still led by our founder, Daniel Hewlette. We don’t answer to a board or outside investors and we have the flexibility to do the right thing for each of our clients.

There is nothing wrong with other models, but this is our model and we believe in the accountability and transparency it yields.